ABOUT US

 

Founded in 2019 by Joshalyn Mills, breast cancer survivor and author of Reclaiming You, Josselnco is a black woman-owned boutique built on one powerful belief: fashion is more than clothing — it’s confidence you can wear.

After surviving 5 months of chemotherapy, 3 surgeries, and an uncertain prognosis, Joshalyn made a promise to God — if she made it through, she would pursue her dream and use her journey to inspire others to show up boldly in the world.

Today, Josselnco is more than a store. It’s a destination for women who are ready to reclaim their style, their strength, and their presence. Every piece is chosen with intention — from bold power blazers to statement accessories — to help you step into each day feeling unstoppable.

We believe your outfit is your armor, your statement, and your silent introduction before you speak. Whether you’re dressing for the boardroom, a big life moment, or just the version of yourself you’re becoming, Josselnco is here to help you look and feel powerful doing it.

Join our community of confident, style-driven women and start your transformation today.